Join Cold Labs
We're hiring. See our open positions below.
Who We Are
Cold Labs is an agency that does one thing: we help other companies get new clients by sending cold emails to their potential customers.
Cold email means reaching out to people who have never heard of our clients before - think of it like knocking on a stranger's door, introducing yourself, and starting a conversation. Except we do it through email, at scale.
We work in a very specific niche - we only serve other marketing agencies. (strange, we know - but read on...)
Not agencies that specialize in cold email (these are competitors), but ones that offer other marketing services: Google Ads agencies, Facebook Ads agencies, SEO agencies, web design studios, video production companies. They are great at what they do for their clients, but they struggle to get new clients for themselves. That's where we come in.
Our job is simple: make cold email the #1 way our customers get new business.
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Our Mission
Right now, we are building the best cold email agency in the world for other marketing companies. We are obsessed with becoming the #1 in this niche.
But that's just the beginning. Here's where we're going:
1. Phase 1 (Now): Become the best cold email agency for marketing companies. Be so good that no one else comes close.
2. Phase 2 (Next): Build a platform that tracks every campaign we run - so we know exactly what works, what doesn't, and why. Then expand into new industries.
3. Phase 3 (Future): Control the full acquisition cycle. Invest in companies, plug in our systems, grow them, and sell them.
There is room to grow here. Every person who joins now gets to shape the foundation.
Our Values | How We Work
Our core values are the heart and soul of this company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.
01
Do the Boring Work
We get paid to do what others are too lazy to do, at a higher standard than they can. We finish what we start. No half-done tasks, no open loops.
02
Own the Outcome
If it touches you, it’s your responsibility. We say: “Here’s what went wrong, here’s what I’m doing to fix it.” We stay with problems until they’re resolved.
03
Leverage Before Motion
Working hard on the wrong thing is worse than not working. We ask: “What is the real bottleneck?” and “What is the highest-leverage move right now?”
04
Speed with Precision
Once we know the leverage point, we move fast and clean. We make decisions quickly, then test in small, fast iterations.
05
Build in Public
If we fail, we fail in public and learn. If we win, we win in public and repeat. Our workday is visible to everyone on the team.
06
Brutal Honesty, Kind Delivery
Truth first, ego second. We give each other honest feedback, especially when it’s uncomfortable. We critique the work, not the person.