$876K in Pipeline from LinkedIn Ads Targeting
How We Generated $876K in Pipeline with a Precision LinkedIn Ads Campaign
EARNINGS AND INCOME DISCLAIMER: The case study on this page is from a real client. The results you see on this page are not typical. Their experiences do not guarantee similar results. Individual results may vary based on your skills, experience, motivation, as well as other unforeseen factors. The Company has yet to perform studies of the results of its typical clients. Your results may vary.
Campaign Strategy
For this campaign, we targeted companies actively advertising on LinkedIn. Our methodology included:
Identifying LinkedIn Advertisers – We focused on businesses already investing in LinkedIn ads, as they had a clear intent to scale and acquire more customers through the platform.
Company Qualification – To ensure we targeted only larger, more established companies, we scraped their websites and LinkedIn descriptions. This allowed us to filter out smaller businesses and focus on organizations with high marketing budgets.
Decision-Maker Segmentation – We split our outreach into two strategic approaches:
Top-Down Approach – Targeting founders, directors, and VPs responsible for high-level marketing and ad spend decisions.
Bottom-Up Approach – Targeting the marketing department – specialists who directly influence ad performance.
Messaging Optimization & Split Testing – We rigorously tested different messaging angles to maximize engagement, ensuring our outreach resonated with each decision-making tier.
Iterating on Lead Magnets – Through extensive testing, we identified the most effective lead magnet that generated the highest paying clients, optimizing conversion rates and accelerating deal flow.
Results & Impact
9,561 high-intent prospects contacted
2.7% reply rate achieved
146 high-quality opportunities generated
$876,000 in pipeline revenue created
