What does Fullenrich do?

Fullenrich.com is a powerful platform that helps businesses find verified email addresses and phone numbers by aggregating data from over 15 different sources. By centralizing multiple data providers, Fullenrich enables users to efficiently locate and connect with their target prospects.

Where were you before working with us?

Before working with us, Fullenrich was running large-scale outbound campaigns but was struggling with lead quality. Despite having access to high-quality data, they were not maximizing their outreach efficiency and needed a strategic approach to generate more engaged opportunities.

How did you find us, and what made you decide to work with us?

Fullenrich knew of our expertise in outbound campaigns and data-driven lead generation. After seeing the results we had achieved for other B2B SaaS companies, they decided to partner with us to execute a highly targeted cold email campaign.

What did you need help with?

The biggest challenge was targeting high-ticket companies that will end up being the biggest spenders. Fullenrich had the data, but they needed help qualifying companies for a fit and finding the approach that will bring them the beggest deals.

What were some big wins that occurred inside your business once we identified these problems?

Within just 7 days, Fullenrich saw:

• 468 high-quality opportunities generated

• $172,500 in pipeline revenue

• 64,000 emails sent with a 1.9% reply rate

  
  

One of the key tactics we used was leveraging PandaMatch to identify associated domains used by companies. This allowed us to craft highly personalized first-touch emails that immediately captured attention and sparked engagement.

Campaign strategy:

We designed series of highly targeted campaigns focused on identifying companies with a strong need for email and phone number data. Our approach involved:

1. Finding Companies That Need Email Data – We sourced a list of businesses likely to require high-volume data enrichment services.

2. Qualifying Companies for Fit – We analyzed company structures, specifically looking at the number of SDRs and BDRs on their teams. Companies with larger sales development teams typically needed more data - and hence, they were the biggest spenders.

3. Technology Stack Analysis – We checked if these companies had internal solutions for data enrichment, helping us tailor our messaging to highlight Fullenrich’s unique advantages. Additionally we checked if they had any “burner domains” forwarding to their main website to determine if they send cold emails or they primarily rely on cold calls. This helped us qualify companies additionally and tailor our messaging.

4. Decision-Maker Segmentation – We split our outreach into two strategic approaches:

   • Bottom-Up Approach – Targeting SDRs and BDRs who would directly benefit from better data in their outreach efforts.

   • Top-Down Approach – Targeting managers, founders, and directors responsible for purchasing decisions.

5. Iterating on Lead Magnets – We tested multiple lead magnets to determine which messaging and value propositions resonated most with high-ticket buyers, ensuring the best possible conversion rates.