Gloross: Two Closed Deals in Under Four Weeks with Automated Targeting
Advanced Automation | Precision Targeting | High-Intent Engagement
EARNINGS AND INCOME DISCLAIMER: The case study on this page is from a real client. The results you see on this page are not typical. Their experiences do not guarantee similar results. Individual results may vary based on your skills, experience, motivation, as well as other unforeseen factors. The Company has yet to perform studies of the results of its typical clients. Your results may vary.
“I do not have previous experience with other cold email agencies but we were able to close 2 deals through cold email and we have a positive ROI from the very beginning of our relationship”
Campaign Strategy
For this campaign, we built an automated, multi-channel approach to engage high-intent companies looking for conversion rate optimization (CRO) services. Our approach included:
Targeting Shopify Plus Upgrades – We built an automation that identified companies transitioning from Shopify to Shopify Plus. These businesses were prime prospects as they had just committed to scaling their eCommerce operations, making them highly relevant for CRO services.
Proactive Job Market Outreach – We set up monitoring for open job listings on Google and LinkedIn related to conversion rate optimization. If a company was hiring for CRO-related roles, we ensured our outreach was the first they received, positioning our client’s services as an immediate solution.
Real-Time RSS Tracking for Upwork & Reddit – We configured RSS feeds to detect job openings and discussions on Upwork and Reddit regarding eCommerce migrations and CRO. This allowed us to engage with decision-makers at the exact moment they were actively seeking solutions.
Industry-Specific Targeting Based on Case Studies – By analyzing the agency’s past successful deals, we identified their highest-value clients and focused on securing similar businesses. We scraped and qualified companies that closely resembled these case studies, allowing us to pitch them with highly relevant messaging.
Decision-Maker Segmentation – We split our outreach into two approaches:
Top-Down Approach – Engaging founders, directors, and key decision-makers with high-level strategic value propositions.
Bottom-Up Approach – Reaching out to marketing and CRO specialists within these companies, offering tactical solutions aligned with their day-to-day responsibilities.
Optimizing Lead Magnets for Rapid Conversions – Through rigorous testing, we refined messaging and lead magnets to drive the most immediate conversions, ensuring fast deal cycles.
Results & Impact
Two closed deals in under four weeks
Consistently engaged high-intent buyers
Automated multi-channel lead sourcing for continuous pipeline growth
