What does HeyReach do?

HeyReach.io is a LinkedIn automation platform that helps businesses streamline outreach, generate leads, and scale their client acquisition efforts.

Where were you before working with us?

Before working with us, HeyReach had partnered with multiple agencies. They were looking for a way to generate a high-quality pipeline and wanted a strategy that could target the high-ticket companies.

Campaign Strategy:

We developed targeted people who attend lead generation events. Our approach included:

1. Identifying Relevant Events – We sourced industry-specific events centered around lead generation, ensuring that attendees were actively interested in outreach automation.

2. Qualifying Attendees for Fit – Using advanced AI models and scraping technology, we gathered company information to assess whether attendees had a strong use case for HeyReach.

3. Lead List Segmentation – After qualification, we divided the leads into two strategic outreach approaches:

   • Bottom-Up Approach – Targeting SDRs within these companies, who would benefit most from automation in their day-to-day workflows.

   • Top-Down Approach – Targeting founders and directors who influence or make final purchasing decisions.

4. Split Testing Messaging – We refined our outreach by tailoring messaging based on whether we were addressing SDRs (efficiency and outreach automation) or decision-makers (ROI and pipeline growth), optimizing conversion rates.

5. We went through a detailed process to figure out and prepare a lead magnet that will get our target audience to take the first step.

What did you immediately recognize that needed fixing inside the outreach?

One of the key challenges was finding accounts that would be the biggest spenders. HeyReach had been running campaigns, they were fully booked but not all of the prospects were qualified.

What were some big wins that occurred inside your business once we identified these problems?

Within just 7 days, HeyReach saw:

• $81,498 in pipeline generated

• 496 prospects contacted

• 102 high-quality opportunities

• 23% reply rate

• 89.5% positive reply rate

• 1 in 4.86 positive response rate

  
  

One of the biggest takeaways was that scaling outreach isn’t about reaching the most people—it’s about reaching the right people. By hyper-targeting event attendees in the lead generation space, we ensured every message landed in front of highly interested prospects.

Before & After: Tangible Metrics from Working With Us

HeyReach had seen many campaigns run by other agencies, but none had produced this level of efficiency. On average, across all their campaigns, they typically saw a positive response every 12 people contacted. In this case study, we showcased a campaign that delivered a positive response in every 5 contacts.