$82K in Pipeline in 7 Days
1 Lead in 4.86 people contacted
EARNINGS AND INCOME DISCLAIMER: The case study on this page is from a real client. The results you see on this page are not typical. Their experiences do not guarantee similar results. Individual results may vary based on your skills, experience, motivation, as well as other unforeseen factors. The Company has yet to perform studies of the results of its typical clients. Your results may vary.
“We've worked with many agencies, but this was by far the best campaign we’ve ever seen launched.”
— ilija Stojkovski | CRO @ HeyReach
What does HeyReach do?
HeyReach.io is a LinkedIn automation platform for outreach. It helps businesses streamline outreach, generate leads, and scale their client acquisition efforts.
Where were you before working with us?
Before working with us, HeyReach had partnered with multiple agencies. They had no issues with acquisition. However, they were looking for a way to generate a high-ticket pipeline.
Campaign Strategy:
We launched a series of micro campaigns going after the 'dream accounts'. The approach included:
Identifying Relevant Hyper-Segmented Lists – We focused on attendees from exclusive, high-ticket industry events centered on lead generation. The prospects were both actively investing in outreach automation and high-ticket potential partnerships, making them a perfect fit.
Lead List Segmentation – After qualification, we divided the leads into two strategic outreach approaches:
Bottom-Up Approach – Targeting SDRs within the target companies, who would benefit most from automation in their day-to-day workflows.
Top-Down Approach – Targeting founders and directors who influence or make final purchasing decisions.
Split Testing Messaging – We refined our outreach by tailoring messaging based on whether we were addressing SDRs (efficiency and outreach automation) or decision-makers (ROI and pipeline growth), optimizing conversion rates.
Finally, we spent the majority of the time creating an irresistible lead magnet.
What did you immediately recognize that needed fixing inside the outreach?
One of the key challenges was finding accounts that would be the biggest spenders. HeyReach had been running campaigns; they were fully booked, but not all of the prospects were qualified.
What were some big wins that occurred inside your business once we identified these problems?
Within just 7 days, HeyReach saw:
$81,498 in pipeline generated
496 prospects contacted
102 high-quality opportunities
23% reply rate
89.5% positive reply rate
1 in 4.86 positive response rate
One of the biggest takeaways was that scaling outreach isn’t about reaching the most people—it’s about reaching the right people.
