4 month | 290 opportunities | $180,000 closed | $6.2 M pipeline

How It Started

When we first met Peter — founder of ProfitMill, a paid ads agency for SaaS and high-ticket B2B brands — he wasn’t new to marketing. He had spent 8 years at Google, managed over 1,000 accounts, and knew performance data inside out.

But outbound? That was something new

During our discovery call, we mapped out the entire process together — from how outbound infrastructure works, to how follow-ups should be handled, to what metrics to expect. The goal was to give him a clear, step-by-step picture of what working with us looks like — so he knew exactly what would happen and when.

A few days later, he said yes.

Launch, Learn, Iterate

1. We prepared all the infrastructure

2. Built all the strategy

3. Launched first campaigns and made constant pivots in the first 3 weeks until we nailed down the persona that worked best

One lead closed into a paying client - and every month since then, ProfitMill has consistently closed a new retainer deal from outbound alone.

“We could be closing more if I had time to call all the leads sitting in my CRM.”

Campaigns are constantly iterated.
We A/B test messaging, rotate inboxes, and automatically monitor every sending account daily.
If any inbox health drops below 97%, it’s instantly paused and replaced to ensure peak deliverability.

Benchmarks were smashed.
While most campaigns average 1 positive reply per 500 contacts, ProfitMill campaigns reached 1 per 172 - 2.92x more leads from the same number of people contacted.

Campaign Execution 👇

When we analysed Peter's past customers we found a solid common trait - his best case studies had very good analytics already built in the company (they had the foundation).

So here's what we did:

1. Scraped a list of companies using the most advanced analytical tools

2. Filtered to get companies of decent size and following his ICP criteria

3. Crafted a detailed message with lots of insights from Peter's experience

Bottom Line

In just a few months:

• 1-2 new clients closed every month directly from outbound

• Beating industry benchmarks with 1 positive reply per ~170 contacts

• Overflow of qualified leads — uncontacted prospects waiting in CRM

• ROI strong enough that shifted the agency’s bottleneck from demand to delivery

“You guys deliver high-quality work, do it quickly, and the ROI is incredible. You’re all three — quality, speed, and price.” – Peter Guba, Founder of ProfitMill

Before you go

Thanks for checking out the work we do at Cold Labs

You can book a meeting, and we will build a custom blueprint for your business to show you how we’d approach running outbound campaigns for your company. 

Let's chat