Built on
The scientific way to make cold email your #1 channel.
Chosen by leading inbound teams.
We build the outbound system. You close the deals.
The output of 10 SDRs - without the $50k/month payroll.
The system:
End-to-end infrastructure setup and monitoring
The Rolls Royce of Deliverability
Clay workflow architecture
The personalization engine that writes like your best SDR
Scrape your entire addressable market.
Segment based on intent signals (find who’s ready to buy NOW)
Full tracking
email → reply → meeting → closed deal
Sub-30-second reply notifications
391% boost in meeting conversions
CRM hygiene and data management
Clean data, accurate attribution
WHO IS THIS FOR
Built for inbound marketing agencies
Who we work with:
At least 1 salesperson on the team
Charge $3k+ monthly retainer (or $15k+ customer LTV)
Have at least 70,000 contacts in their Total Addressable Market
Your timeline
From Setup to Scale: Your First 90 Days
PHASE 1
Days 0-3 | Contract + Setup
Sign contract and pay invoice
Complete onboarding form
Infrastructure setup (domains + inboxes)
Strategy session scheduled
PHASE 2
Days 3-17 | Strategy + TAM Engineering
90-minute strategy session
Map your Total Addressable Market (TAM)
Scrape and organize all ICP companies
AI-powered qualification of prospects
Segment by role, industry, and pain points
Refine your offer for cold outreach
Weekly meetings scheduled (≤3hr response, 09:00-21:00 CET)
PHASE 3
Days 18-21 | Launch
First campaigns go live
14-day inbox warm-up complete
Test messaging across segments
Initial performance analysis
PHASE 4
Days 21-90 | Optimization
Run ongoing A/B tests across segments
Analyze performance weekly
Refine messaging based on data
Optimize for meetings booked
Weekly reports + meetings
Reach message-market fit
PHASE 5
Day 90+ | Scale
Contact entire TAM every 30-90 days
Focus on scaling what works
Maintain deliverability at scale
Maximize cold email as primary channel
Continuous optimization
Send close to 1M emails month
Most agencies track vanity metrics. We track what actually matters.
Positive replies are nice. Closed deals pay the bills. We optimize for revenue, not vanity metrics.
Other agencies
Track positive replies only
No idea which ICP converts to deals
Can't tell you which list performs best
Don't know which offer actually closes
Stop tracking after the reply
Send 10,000 emails/m maximum
Track email → reply → meeting → closed deal
Know exactly which ICP drives revenue
Identify highest-performing lists
Test and optimize offers until they convert
Full attribution to closed revenue
Has the capacity to scale past 1M+ emails per month
THE SCIENTIFIC APPROACH
The Scientific Method Applied to Outbound
We test everything. Then double down on what works.
4 testing variables
ICP Testing
The type of businesses we target for you
Business type, service focus, tech stack, etc.
List Testing
Where we find them
Intent signals, industry directories, event attendees, competitor followers, etc.
Database Testing
How we personalize at scale
Job postings, tech signals, content published, recent hires, etc.
Copy Testing
The messaging that resonates
Different angles, pain points, offers, value props
We test 1-5 different angles every single week. Aanalyze the results. Then we double down on the combinations that produce the highest ROI.
After 90 days, we've tested your entire Total Addressable Market and know exactly what works. Then we scale it.
CASE STUDIES
Inbound Agencies Using Outbound to Scale
CAMPAIGN RESULTS
Some results our campaigns have produced
faq
Frequently asked questions
If you're ready to make outbound your primary acquisition channel, let's talk.
Founder of Cold Labs
"Only for inbound marketing agencies with at least 1 salesperson on the team."
